Animal Shelter Fundraising

Why, How and Who Donates

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Why, How and Who Donates

Fundraising statistics for small organizations

Fundraising is a critical component for all small and medium non-profit organizations. However, these small organizations tend to sometimes lack the competent understanding of fundraising. Fundraising entails learning of the latest trends and delving into some statistics which in turn helps in understanding your donors while expecting more from them. Going beyond the mere learning about fundraising helps one to embrace fundraising as a noble endeavor. Below are some recent statistics which will help you transform your fundraising experience for your small or medium organization.

Close to 85% of millennials make charitable contributions

The notion that baby boomers make up the majority of givers is changing rapidly. Of late, millennials have become a giving force that should be further tapped into.  Small organizations need to invest in more methods to connect with this group, thus enhancing their donor base.

Traditional media is losing influence

Statistics have shown that only 5% of donors were inspired to give because of TV or radio advertising.  Instead of broad targeting via traditional media, small organizations should embrace the art of modern advertising. Engaging donors online is always of crucial importance to reach the organization’s key demographics. Facebook, Twitter and Instagram are media networks that make it easy to share stories while asking for donations directly from your supporters.  Facebook videos have outshone all other forms of links.  Before sharing any video, small organizations should focus on the raw emotions captured by the video and think about what makes it compelling.

Domain name matters

Statistics have shown that close to 72% of donors are more likely to donate to charities with an online domain ending in .org. The same statistics show that close to 30% would not donate to a charity with the domain .net. A small organization which needs some funding can get more from their donors by just a simple name change.

Positivity is key

Statistics have shown that close to 91% of donors are motivated towards giving by connecting with positive emotions, such as hope and empathy. Small organizations that are actively fundraising need to work towards delivering the right message that sits those positive emotions and, in turn, impulses the prospective donor’s’ mind towards giving.

Almost 17% of online donations tend to be made on a mobile device

Mobile technology continues to thrive in the field of fundraising, this is because of the seamless manner through which they provide new opportunities via making it easy for anyone to donate anywhere and at any time.

 

In conclusion, if you are working for or volunteering in a small organization, it is always of great importance to sit down with your key staff members and analyze these statistics. Though it may take some time, incorporating these new fundraising mechanisms will lead to more funds from donors.

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